The Nuvinty Index
Luxury should feel as good as it looks. The Nuvinty Index is our 0–5 rating of how each brand is doing on sustainability — from responsible sourcing and recycled materials to transparency and circular design. It's how we celebrate the labels building a better future for fashion.
Scores are informed by public sources (Good On You, the Fashion Transparency Index, B-Corp status and brand commitments) and are refined over time. This is a starting framework, and it will grow as we add brands.
How we score
Where and how raw materials — gold, silver, gemstones, leather, textiles — are sourced, and whether they're certified (e.g. Fairmined, RJC).
Use of recycled, lab-grown or lower-impact materials, and design for longevity, repair and resale rather than waste.
How openly a brand reports its supply chain, factories and impact — measured against tools like the Fashion Transparency Index.
Public, credible targets (carbon, water, living wages) and evidence they're actually being met — not just pledged.
Independent verification such as B-Corp status, which holds brands to audited social and environmental standards.
Brand rankings
A pioneer of sustainable luxury — vegetarian, traceable materials and circular design.
Climate-positive targets, deadstock and recycled fabrics, radical transparency.
Deadstock, regenerative and traceable materials at the top of luxury.
'No Frills' fully-traceable line and organic materials — a transparency leader.
Shares profits with makers and causes; organic, low-impact materials.
Organic denim, free repairs for life and full supply-chain transparency.
100% ethical gold (Fairmined & RJC) — a leader in responsible fine jewellery.
Recycled gold & silver, responsibly sourced stones, strong transparency.
Recycled silver & gold, lab-grown diamonds and public carbon targets.
Responsible materials, B-Corp certified, transparent supply-chain goals.
Long-standing activism and a real focus on 'buy less, choose well'.
B-Corp certified with lower-impact materials and traceability.
H&M Group's most considered label — durable design, recycled materials.
Responsible fabrics and affordable, lower-impact everyday fashion.
Traceable, exceptional natural fibres and pieces built to last generations.
'Humanistic capitalism' — fair wages, craftsmanship and longevity.
Recycled metals and a growing responsible-sourcing programme.
Heritage craftsmanship built to last, with responsible-sourcing commitments.
Kering-backed sustainability strategy, traceability and circularity initiatives.
Carbon-neutral targets, ReBurberry recycled materials and take-back schemes.
Considered, long-lasting design with responsible-material commitments.
Eco-designed lines and B-Corp certification for a Parisian favourite.
Durable, minimalist design and a growing resell/recycled-materials push.
Water<Less denim, Second-Hand resale and recycled cotton at scale.
Carbon-neutral goals and recycled nylon in an iconic outerwear house.
Timeless coats built to last, with responsible-wool commitments.
Traceable diamonds and responsible-sourcing leadership in fine jewellery.
Traceable diamonds and responsible-sourcing leadership in fine jewellery.
Recycled gold and responsibly sourced stones, transparent pricing.
Responsible fabrics in elevated, wear-forever contemporary design.
Created stones reduce mining impact; sustainability programme still maturing.
Responsible-sourcing and climate targets in progress.
Responsible-sourcing and climate targets in progress.
Swatch Group responsible-sourcing standards; durability as sustainability.
Responsible-sourcing steps; room to grow on transparency.
Italian-made, durable design; sustainability reporting developing.
Swiss heritage, built to last and be serviced for generations.
Quality-led with early responsible-material moves; transparency limited.
Some recycled/organic lines; more transparency needed.
Responsible-material capsule lines within a contemporary staple.
Longevity-focused design; sustainability disclosure still developing.
Committed-collection recycled lines; mainstream scale challenges remain.
Deadstock and print-led design; growing responsible practices.
Re-Nylon recycled line and Kering-rival circularity moves.
Craft-led longevity; certification and disclosure improving.
LVMH Life 360 targets; luxury longevity, limited transparency.
Fur-free and traceability commitments; disclosure developing.
Craft-focused with growing responsible-material use.
Extreme longevity and repair culture; limited public disclosure.
Responsible-jewellery-council member; traceability improving.
Swiss longevity and serviceability; disclosure developing.
Built to last for generations; sustainability reporting limited.
Recycled-silver moves and repair services; growing programme.
Kering targets exist but transparency and pace lag peers.
Kering-backed, but limited brand-level disclosure.
LVMH targets; luxury longevity but weak public transparency.
Some green-bond commitments; famously opaque on supply chain.
Fur-free, but sustainability disclosure remains thin.
LVMH group targets; little brand-level evidence.
Limited public sustainability commitments to date.
Early responsible steps; transparency limited post-restructure.
Popularity blends two independent public signals — Google Trends search interest and live eBay resale demand; sustainability scores are our editorial assessment. A brand and want to be assessed? Email press@nuvinty.com.