The State of Sustainable Luxury
The definitive annual read on conscious luxury from Nuvinty — brand rankings, headline findings, the resale case, and how a shopping-led sustainability index changes the game.
Why this report exists
Fashion is one of the most polluting industries on earth, yet "sustainable" has become the most overused word in it. Shoppers want to choose better and can't tell who's genuinely leading. The Nuvinty Index exists to make that judgement simple — and, uniquely, to do it inside a place you can actually shop. Here's the backdrop we're working against:
Headline findings
The average score across the Index — sustainable luxury is maturing, but the field is bunched in the middle, not the top.
brands reach our 4.5+ 'leader' tier. Genuine, evidenced leadership is still the exception, not the rule.
Accessible names like Pandora (recycled silver & gold) out-score several heritage houses — price is no excuse.
Fine jewellery and watch brands with certified sourcing (Chopard, Fairmined gold) set the pace over ready-to-wear this year.
The leaders
The highest-rated brands in this year's Index.
How the field scored
The middle is crowded; the top is not. A true 5/5 remains rare.
The most sustainable luxury already exists
The greenest piece is often the one already made. Buying pre-loved extends a garment's life and displaces new production — and the resale market is growing far faster than traditional retail, on track for roughly $350 billion by 2028 (ThredUp/GlobalData). Extending a garment's life by just nine months can cut its carbon, water and waste footprints by 20–30% (WRAP).
That's why Nuvinty treats pre-loved not as a bargain bin but as a first-class, sustainable choice — sitting alongside new pieces, scored by the same Index.
The competitive landscape
Plenty rate sustainability; plenty let you shop. Almost no one does both. Nuvinty is the only commercial, shoppable destination pairing new and pre-loved luxury with an independent, per-brand sustainability index.
Our ambition: the biggest commercial affiliate destination with a credible luxury sustainability index — trend meets conscience, new meets pre-loved.
Brands doing the work
Stella McCartney
The blueprint for sustainable luxury — no leather or fur, next-gen materials (mycelium 'leather', regenerative cotton) and traceability. Proof desirability and responsibility aren't a trade-off.
Chopard
100% ethical gold since 2018 — Fairmined and RJC-certified — reshaping responsible fine jewellery and watchmaking at the very top of the market.
Pandora
Now crafting in recycled silver and gold and moving to lab-grown diamonds at scale, bringing conscious materials to the accessible-luxury mainstream.
Ganni
B-Corp certified, with responsible materials and unusually transparent supply-chain goals — leading on accountability, not just aesthetics.
Sources & method
The Nuvinty Index is an editorial assessment across five weighted pillars, drawing on respected public sources:
- Good On You — brand sustainability ratings
- Fashion Transparency Index — Fashion Revolution
- The Business of Fashion (BoF) Sustainability Index & State of Fashion
- McKinsey & Company — State of Fashion
- Textile Exchange — Materials Market Report
- WRAP — Valuing Our Clothes
- UN Environment Programme — fashion & environment
- ThredUp / GlobalData — Resale Report
- Brand sustainability & impact reports; B-Corp records
Explore the Index
Press & partnerships: press@nuvinty.com · A brand and want to be assessed? Share your sustainability reporting and we'll review your rating.