Rolex Datejust 41 price (UK): retail price history
Rolex Datejust 41, Oystersteel, smooth bezel, Oyster bracelet
Reviewed by the Nuvinty editorial team · Last checked
In the UK the Rolex Datejust 41, Oystersteel, smooth bezel, Oyster bracelet has gone from £6,300 (Jan 2020) to £7,450 (3 Oct 2026), a rise of 18% (about 2.5% a year). These are the brand’s own list prices, not resale prices.
UK (£)
| Date | Price | Reference | Source |
|---|---|---|---|
| Jan 2020 | £6,300 | 126300 | WatchPro USA: Rolex increases steel watch prices faster than those made of gold (6 Jan 2020) - DateJust 126300 +10.5% to £6,300 (press report) |
| Sept 2022 | £6,750 | 126300 | Rolex's Latest Price Increase (Chic Pursuit) - GBP after Sept 2022 (published price list) |
| Jan 2023 | £6,800 | 126300 | Rolex Retail Price Update: 2023 (Watches of Wales, 13 Jan 2023) - £6,750 -> £6,800 (published price list) |
| Jan 2024 | £7,100 | 126300 | Oracle of Time: Rolex Price Rises in 2025 Explained - 2024 column (published price list) |
| Jan 2025 | £7,200 | 126300 | Oracle of Time: Rolex Price Rises in 2025 Explained - 2025 column (published price list) |
| Jan 2026 | £7,450 | 126300 | Rolex Price Increase 2026 (Time4Diamonds) - Datejust 41 Oystersteel smooth Oyster, £7,200 -> £7,450 (published price list) |
| 3 Oct 2026 | £7,450 | 126300 | Rolex.com UK - Datejust 41 m126300-0001 (blue dial, Oyster) |
US ($)
| Date | Price | Reference | Source |
|---|---|---|---|
| Jan 2020 | $7,900 | 126300 | aBlogtoWatch: Rolex Increases Prices 3-6% For Top Watch Models In 2020 (press report) |
| Jan 2023 | $8,050 | 126300 | PurseBop: Rolex Rolls Out New 2023 Prices - Datejust 126300 $7,900 -> $8,050 (published price list) |
Worth knowing
These are prices for reference 126300: 41mm, smooth steel bezel, Oyster bracelet. The Jubilee-bracelet version costs a little more, and the fluted white-gold-bezel 126334 is a different, dearer watch. Dial colour doesn't change the price.
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Pre-loved Rolex Datejust →How we compile this: we record a list price only when we can link to where it was published: the brand’s site, an archived copy of it, or a named press report. We never estimate gaps between known prices, and a new point is added only after a real re-check. Spotted an error? Tell us.
8 sources.