Luxury retail price history
What the icons cost new, and how fast that has risen. Each page lists every change to the brand’s own list price that we could source, with a link to where it was published. Resale prices are on the pre-loved pages.
UK luxury price-increase tracker →
Every recorded rise across all the icons below, newest first, with each brand’s annual rate. Also: Rolex prices UK, Omega Speedmaster, Omega Seamaster and Tudor list prices.
Chanel
- Classic Flap
UK list price: +93% since 2019, £9,090 as of 2 Apr 2026
- Boy Bag
UK list price: +46% since 2019, £6,000 as of 2 Apr 2026
Louis Vuitton
- Neverfull MM
UK list price: +101% since 2016, £1,430 as of 19 May 2026
- Speedy 30
UK list price: +125% since 2016, £1,240 as of 1 Oct 2023
Rolex
- Submariner Date
UK list price: +52% since 2017, £9,500 as of 3 Oct 2026
- Datejust 41
UK list price: +18% since 2020, £7,450 as of 3 Oct 2026
- Cosmograph Daytona
UK list price: +70% since 2016, £14,050 as of 3 Oct 2026
- Day-Date 40
UK list price: +57% since 2019, £45,200 as of 4 Oct 2026
- GMT-Master II
UK list price: +41% since 2018, £10,050 as of 4 Oct 2026
- Sea-Dweller 43
UK list price: +46% since 2017, £12,150 as of 4 Oct 2026
- Oyster Perpetual 41
UK list price: +26% since 2020, £5,900 as of 4 Oct 2026
Cartier
- LOVE bracelet
UK list price: +25% since 2021, £7,050 as of Oct 2026