Rolex Submariner Date price (UK): retail price history
Rolex Submariner Date, steel (black dial, black Cerachrom bezel)
Reviewed by the Nuvinty editorial team · Last checked
In the UK the Rolex Submariner Date, steel (black dial, black Cerachrom bezel) has gone from £6,250 (Oct 2017) to £9,500 (3 Oct 2026), a rise of 52% (about 4.8% a year). These are the brand’s own list prices, not resale prices.
UK (£)
| Date | Price | Reference | Source |
|---|---|---|---|
| Oct 2017 | £6,250 | 116610LN | Rolex Price Increase 2017 (Global Watch Shop, UK dealer blog; price before the 1 Nov 2017 increase) (published price list) |
| Sept 2020 | £7,300 | 126610LN | New Rolex Releases 2020 (Global Watch Shop) - launch UK retail of new 41mm 126610LN (published price list) |
| Sept 2022 | £8,450 | 126610LN | Rolex's Latest Price Increase (Chic Pursuit) - GBP table after Sept 2022 UK increase (published price list) |
| Jan 2025 | £9,100 | 126610LN | Rolex Price Increase 2026 (Time4Diamonds) - 2025 price column (published price list) |
| Jan 2026 | £9,500 | 126610LN | Rolex Price Increase 2026 (Time4Diamonds) - 2026 price column (published price list) |
| 3 Oct 2026 | £9,500 | 126610LN | Rolex.com UK - Submariner Date m126610ln-0001 |
US ($)
| Date | Price | Reference | Source |
|---|---|---|---|
| Jan 2020 | $8,950 | 116610LN | Watchik: 2020 Rolex price increase (US list effective 1 Jan 2020) (published price list) |
| Jan 2021 | $9,150 | 126610LN | 2021 Rolex Prices Revealed (The Truth About Watches) - Submariner Date retail $9,150 (published price list) |
| Jan 2022 | $10,100 | 126610LN | Rolex's Latest Price Increase (Chic Pursuit) - 126610LN $9,150 -> $10,100 (published price list) |
| Jan 2023 | $10,250 | 126610LN | Did Rolex Raise Its Prices? (Hodinkee, 9 Jan 2023) - 126610 now $10,250 (press report) |
| 3 Oct 2026 | $11,350 | 126610LN | Rolex.com US - Submariner Date m126610ln-0001 |
Worth knowing
The Submariner Date moved from the 40mm 116610LN to the 41mm 126610LN in September 2020. UK prices were frozen from January 2020 to January 2022, then rose twice in 2022. Steel Rolex sports models have often been allocation-only at authorised dealers, so a list price is not always available to walk-in buyers.
Buying one pre-loved instead?
See live pre-loved listings, current asking prices from partner retailers and an authentication checklist.
Pre-loved Rolex Submariner →How we compile this: we record a list price only when we can link to where it was published: the brand’s site, an archived copy of it, or a named press report. We never estimate gaps between known prices, and a new point is added only after a real re-check. Spotted an error? Tell us.
9 sources.