Rolex prices UK: every model’s list price
Reviewed by the Nuvinty editorial team
New, a Rolex in the UK starts at £5,900 for the Oyster Perpetual 41 and runs to £45,200 for the Day-Date 40 among the models we track, at Rolex's own list prices. Popular steel sports models such as the Submariner and GMT-Master II sit around £9,500 to £10,000, but are often hard to buy at list; pre-owned prices for them can be higher than new.
| Model | Reference | UK list price | Pre-owned median asking | |
|---|---|---|---|---|
| Oyster Perpetual 41Oystersteel, Oyster bracelet | 134300 | £5,9004 Oct 2026 | £8,32558 listings | Pre-owned → |
| Datejust 41Oystersteel, smooth bezel, Oyster bracelet | 126300 | £7,4503 Oct 2026 | £11,226203 listings | Pre-owned → |
| Submariner Datesteel (black dial, black Cerachrom bezel) | 126610LN | £9,5003 Oct 2026 | £16,25047 listings | Pre-owned → |
| GMT-Master IIsteel, Jubilee bracelet | 126710BLNR | £10,0504 Oct 2026 | £16,38135 listings | Pre-owned → |
| Yacht-Master 40Rolesium (steel and platinum), Oyster bracelet | 126622 | £11,0004 Oct 2026 | £16,45041 listings | Pre-owned → |
| Sea-Dweller 43Oystersteel, Oyster bracelet | 126600 | £12,1504 Oct 2026 | £12,21114 listings | Pre-owned → |
| Cosmograph DaytonaOystersteel (ceramic bezel) | 126500LN | £14,0503 Oct 2026 | £28,45059 listings | Pre-owned → |
| Sky-Dwellerwhite Rolesor (steel and white gold), Oyster bracelet | 336934 | £14,8004 Oct 2026 | — | |
| Day-Date 40white gold, fluted bezel, President bracelet | 228239 | £45,2004 Oct 2026 | £40,15029 listings | Pre-owned → |
List prices: Rolex UK or UK authorised dealers, dated; follow a model for its full history and sources. Pre-owned: median current asking price at partner retailers (Goldsmiths Rolex Certified Pre-Owned, The Luxury Closet), all versions and years of that model, not sold prices. eBay listings are not counted.
Know a Rolex by its nickname rather than its reference? Our Rolex nicknames guide maps Pepsi, Batman, Kermit, Hulk, Sprite and the rest to their references and current UK prices.
Ladies’ Rolex
The Lady-Datejust 28, Datejust 31 and Oyster Perpetual 28 and 31 are the classic ladies’ sizes; many women also wear 36mm. Browse pre-owned ladies’ Rolex watches or see how each case size wears in our Rolex size guide.
Questions
How much is a Rolex in the UK?
New, a Rolex in the UK starts at £5,900 for the Oyster Perpetual 41 and runs to £45,200 for the Day-Date 40 among the models we track, at Rolex's own list prices. Popular steel sports models such as the Submariner and GMT-Master II sit around £9,500 to £10,000, but are often hard to buy at list; pre-owned prices for them can be higher than new.
Is a pre-owned Rolex cheaper than new?
Not always. Sought-after steel sports models often ask more pre-owned than their list price, because they are hard to buy new. Dress and gold models more often ask less. The table shows the median asking price at partner retailers; compare like with like by reference and year.
Where do these prices come from?
List prices come from Rolex's UK site, UK authorised dealers or dated press reports, each linked on its price-history page. Pre-owned figures are current asking prices at partner retailers (not eBay), not sold prices.