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Luxury price increases in the UK

Reviewed by the Nuvinty editorial team

UK list prices re-checked at source between and . Newest recorded price dated .

Every change to a luxury brand’s own UK list price that we can source, newest first. Of the 17 icons we track, the Dior Lady Dior has risen fastest, at about 13.1% a year. The largest single rise within a year is the Chanel Boy Bag, up 23.0% to £5,580 (23 Sep 2023).

Annual rate of increase, by icon

  • Dior Lady Dior

    First recorded
    £3,700 (Feb 2021)
    Latest
    £5,300 (2024)
    Change
    +43%
    A year
    13.1%

  • Louis Vuitton Speedy 30

    First recorded
    £550 (7 Apr 2016)
    Latest
    £1,240 (1 Oct 2023)
    Change
    +125%
    A year
    11.5%

  • Chanel Classic Flap

    First recorded
    £4,720 (May 2019)
    Latest
    £9,090 (2 Apr 2026)
    Change
    +93%
    A year
    9.9%

  • Louis Vuitton Neverfull MM

    First recorded
    £710 (7 Apr 2016)
    Latest
    £1,430 (19 May 2026)
    Change
    +101%
    A year
    7.2%

  • Rolex Day-Date 40

    First recorded
    £28,850 (Dec 2019)
    Latest
    £45,200 (4 Oct 2026)
    Change
    +57%
    A year
    6.8%

  • Chanel Boy Bag

    First recorded
    £4,110 (2019)
    Latest
    £6,000 (2 Apr 2026)
    Change
    +46%
    A year
    5.4%

  • Rolex Cosmograph Daytona

    First recorded
    £8,250 (Mar 2016)
    Latest
    £14,050 (3 Oct 2026)
    Change
    +70%
    A year
    5.2%

  • Hermès Birkin 30

    First recorded
    £7,510 (May 2019)
    Latest
    £9,380 (Jan 2024)
    Change
    +25%
    A year
    4.9%

  • Rolex Submariner Date

    First recorded
    £6,250 (Oct 2017)
    Latest
    £9,500 (3 Oct 2026)
    Change
    +52%
    A year
    4.8%

  • Rolex GMT-Master II

    First recorded
    £7,150 (Oct 2018)
    Latest
    £10,050 (4 Oct 2026)
    Change
    +41%
    A year
    4.3%

  • Cartier LOVE bracelet

    First recorded
    £5,650 (Jul 2021)
    Latest
    £7,050 (Oct 2026)
    Change
    +25%
    A year
    4.3%

  • Rolex Sea-Dweller 43

    First recorded
    £8,350 (Mar 2017)
    Latest
    £12,150 (4 Oct 2026)
    Change
    +46%
    A year
    4.0%

  • Rolex Oyster Perpetual 41

    First recorded
    £4,700 (Sept 2020)
    Latest
    £5,900 (4 Oct 2026)
    Change
    +26%
    A year
    3.8%

  • Rolex Sky-Dweller

    First recorded
    £10,600 (Mar 2017)
    Latest
    £14,800 (4 Oct 2026)
    Change
    +40%
    A year
    3.5%

  • Rolex Datejust 41

    First recorded
    £6,300 (Jan 2020)
    Latest
    £7,450 (3 Oct 2026)
    Change
    +18%
    A year
    2.5%

  • Rolex Yacht-Master 40

    First recorded
    £9,550 (Apr 2020)
    Latest
    £11,000 (4 Oct 2026)
    Change
    +15%
    A year
    2.2%

  • Omega Speedmaster Professional Moonwatch

    First recorded
    £6,600 (Dec 2024)
    Latest
    £6,600 (3 Oct 2026)
    Change
    +0%
    A year
    0.0%

Every recorded change, newest first

Each row is the change since the previous price we could source. Where two recorded prices are years apart, the brand may have raised it more than once in between.

  • Rolex Sky-Dweller

    From
    £14,150 (May 2025)
    To
    £14,800 (4 Oct 2026)
    Change
    +4.6%

  • Rolex Day-Date 40

    From
    £43,100 (Jan 2026)
    To
    £45,200 (Jun 2026)
    Change
    +4.9%

  • Rolex Yacht-Master 40

    From
    £9,550 (Apr 2020)
    To
    £11,000 (Jun 2026)
    Change
    +15.2%

  • Chanel Classic Flap

    From
    £8,850 (14 Oct 2025)
    To
    £9,090 (2 Apr 2026)
    Change
    +2.7%

  • Chanel Boy Bag

    From
    £5,800 (7 Feb 2026)
    To
    £6,000 (2 Apr 2026)
    Change
    +3.4%

  • Rolex Submariner Date

    From
    £9,100 (Jan 2025)
    To
    £9,500 (Jan 2026)
    Change
    +4.4%

  • Rolex Datejust 41

    From
    £7,200 (Jan 2025)
    To
    £7,450 (Jan 2026)
    Change
    +3.5%

  • Rolex Cosmograph Daytona

    From
    £13,600 (Jan 2025)
    To
    £14,050 (Jan 2026)
    Change
    +3.3%

  • Rolex Day-Date 40

    From
    £40,400 (Jan 2025)
    To
    £43,100 (Jan 2026)
    Change
    +6.7%

  • Rolex GMT-Master II

    From
    £9,650 (Jan 2025)
    To
    £10,050 (Jan 2026)
    Change
    +4.1%

  • Rolex Sea-Dweller 43

    From
    £11,750 (May 2025)
    To
    £12,150 (Jan 2026)
    Change
    +3.4%

  • Rolex Oyster Perpetual 41

    New reference (134300), not a like-for-like rise

    From
    £5,650 (Jan 2025)
    To
    £5,900 (Jan 2026)
    Change
    +4.4%

  • Louis Vuitton Neverfull MM

    From
    £1,410 (12 Sep 2024)
    To
    £1,430 (6 Oct 2025)
    Change
    +1.4%

  • Chanel Boy Bag

    From
    £5,580 (23 Sep 2023)
    To
    £5,800 (14 Aug 2025)
    Change
    +3.9%

  • Rolex Sky-Dweller

    New reference (336934), not a like-for-like rise

    From
    £10,600 (Mar 2017)
    To
    £14,150 (May 2025)
    Change
    +33.5%

  • Rolex Submariner Date

    From
    £8,450 (Sept 2022)
    To
    £9,100 (Jan 2025)
    Change
    +7.7%

  • Rolex Datejust 41

    From
    £7,100 (Jan 2024)
    To
    £7,200 (Jan 2025)
    Change
    +1.4%

  • Rolex Cosmograph Daytona

    From
    £13,200 (Jan 2024)
    To
    £13,600 (Jan 2025)
    Change
    +3.0%

  • Rolex Day-Date 40

    From
    £37,800 (Dec 2024)
    To
    £40,400 (Jan 2025)
    Change
    +6.9%

  • Rolex GMT-Master II

    From
    £9,550 (Jan 2024)
    To
    £9,650 (Jan 2025)
    Change
    +1.0%

  • Rolex Sea-Dweller 43

    From
    £8,350 (Mar 2017)
    To
    £11,750 (Jan 2025)
    Change
    +40.7%

  • Rolex Oyster Perpetual 41

    From
    £5,550 (Jan 2024)
    To
    £5,650 (Jan 2025)
    Change
    +1.8%

  • Rolex Day-Date 40

    From
    £35,000 (Jan 2023)
    To
    £37,800 (Dec 2024)
    Change
    +8.0%

  • Chanel Classic Flap

    From
    £8,530 (31 Mar 2023)
    To
    £8,850 (3 Apr 2024)
    Change
    +3.8%

  • Hermès Birkin 30

    From
    £7,510 (May 2019)
    To
    £9,380 (Jan 2024)
    Change
    +24.9%

  • Rolex Datejust 41

    From
    £6,800 (Jan 2023)
    To
    £7,100 (Jan 2024)
    Change
    +4.4%

  • Rolex Cosmograph Daytona

    New reference (126500LN), not a like-for-like rise

    From
    £12,500 (Jan 2023)
    To
    £13,200 (Jan 2024)
    Change
    +5.6%

  • Rolex GMT-Master II

    From
    £9,150 (Jan 2023)
    To
    £9,550 (Jan 2024)
    Change
    +4.4%

  • Rolex Oyster Perpetual 41

    From
    £5,100 (Sept 2022)
    To
    £5,550 (Jan 2024)
    Change
    +8.8%

  • Dior Lady Dior

    From
    £4,400 (Jul 2022)
    To
    £5,300 (2024)
    Change
    +20.5%

  • Louis Vuitton Speedy 30

    From
    £1,110 (26 Mar 2023)
    To
    £1,240 (1 Oct 2023)
    Change
    +11.7%

  • Chanel Boy Bag

    From
    £4,535 (1 Jul 2022)
    To
    £5,580 (23 Sep 2023)
    Change
    +23.0%

  • Cartier LOVE bracelet

    From
    £5,950 (Jun 2022)
    To
    £7,050 (May 2023)
    Change
    +18.5%

  • Chanel Classic Flap

    From
    £7,550 (3 Dec 2022)
    To
    £8,530 (31 Mar 2023)
    Change
    +13.0%

  • Louis Vuitton Speedy 30

    From
    £1,080 (28 Jun 2022)
    To
    £1,110 (26 Mar 2023)
    Change
    +2.8%

  • Rolex Datejust 41

    From
    £6,750 (Sept 2022)
    To
    £6,800 (Jan 2023)
    Change
    +0.7%

  • Rolex Cosmograph Daytona

    From
    £12,150 (Sept 2022)
    To
    £12,500 (Jan 2023)
    Change
    +2.9%

  • Rolex Day-Date 40

    From
    £31,450 (Dec 2022)
    To
    £35,000 (Jan 2023)
    Change
    +11.3%

  • Rolex GMT-Master II

    From
    £9,000 (Sept 2022)
    To
    £9,150 (Jan 2023)
    Change
    +1.7%

  • Chanel Classic Flap

    From
    £6,930 (6 Jul 2022)
    To
    £7,550 (3 Dec 2022)
    Change
    +8.9%

  • Rolex Day-Date 40

    From
    £28,850 (Dec 2019)
    To
    £31,450 (Dec 2022)
    Change
    +9.0%

  • Rolex Submariner Date

    From
    £7,300 (Sept 2020)
    To
    £8,450 (Sept 2022)
    Change
    +15.8%

  • Rolex Datejust 41

    From
    £6,300 (Jan 2020)
    To
    £6,750 (Sept 2022)
    Change
    +7.1%

  • Rolex Cosmograph Daytona

    From
    £11,600 (Jan 2022)
    To
    £12,150 (Sept 2022)
    Change
    +4.7%

  • Rolex GMT-Master II

    From
    £7,750 (Jan 2020)
    To
    £9,000 (Sept 2022)
    Change
    +16.1%

  • Rolex Oyster Perpetual 41

    From
    £4,700 (Sept 2020)
    To
    £5,100 (Sept 2022)
    Change
    +8.5%

  • Chanel Classic Flap

    From
    £6,630 (30 Nov 2021)
    To
    £6,930 (6 Jul 2022)
    Change
    +4.5%

  • Chanel Boy Bag

    From
    £4,380 (2 Nov 2021)
    To
    £4,535 (1 Jul 2022)
    Change
    +3.5%

  • Dior Lady Dior

    From
    £3,700 (Feb 2021)
    To
    £4,400 (Jul 2022)
    Change
    +18.9%

  • Louis Vuitton Speedy 30

    From
    £955 (8 Oct 2021)
    To
    £1,080 (28 Jun 2022)
    Change
    +13.1%

  • Cartier LOVE bracelet

    From
    £5,650 (Jul 2021)
    To
    £5,950 (Jun 2022)
    Change
    +5.3%

  • Louis Vuitton Neverfull MM

    From
    £1,180 (8 Oct 2021)
    To
    £1,410 (23 Feb 2022)
    Change
    +19.5%

  • Rolex Cosmograph Daytona

    From
    £10,500 (Jan 2020)
    To
    £11,600 (Jan 2022)
    Change
    +10.5%

  • Chanel Classic Flap

    From
    £5,890 (1 Jul 2021)
    To
    £6,630 (3 Nov 2021)
    Change
    +12.6%

  • Chanel Boy Bag

    From
    £4,300 (13 Apr 2021)
    To
    £4,380 (2 Nov 2021)
    Change
    +1.9%

  • Louis Vuitton Neverfull MM

    From
    £1,070 (28 Feb 2021)
    To
    £1,180 (8 Oct 2021)
    Change
    +10.3%

  • Louis Vuitton Speedy 30

    From
    £830 (27 Jul 2021)
    To
    £955 (8 Oct 2021)
    Change
    +15.1%

  • Chanel Classic Flap

    From
    £5,550 (10 May 2021)
    To
    £5,890 (1 Jul 2021)
    Change
    +6.1%

  • Louis Vuitton Neverfull MM

    From
    £1,040 (2 Jun 2020)
    To
    £1,070 (28 Feb 2021)
    Change
    +2.9%

  • Chanel Classic Flap

    From
    £5,300 (Jun 2020)
    To
    £5,550 (Oct 2020)
    Change
    +4.7%

  • Chanel Boy Bag

    From
    £4,120 (Jun 2020)
    To
    £4,300 (Oct 2020)
    Change
    +4.4%

  • Rolex Submariner Date

    New reference (126610LN), not a like-for-like rise

    From
    £6,250 (Oct 2017)
    To
    £7,300 (Sept 2020)
    Change
    +16.8%

  • Louis Vuitton Speedy 30

    From
    £765 (13 Nov 2019)
    To
    £830 (7 Jun 2020)
    Change
    +8.5%

  • Louis Vuitton Neverfull MM

    From
    £995 (1 May 2020)
    To
    £1,040 (2 Jun 2020)
    Change
    +4.5%

  • Chanel Classic Flap

    From
    £4,720 (May 2019)
    To
    £5,300 (Jun 2020)
    Change
    +12.3%

  • Chanel Boy Bag

    From
    £4,110 (2019)
    To
    £4,120 (Jun 2020)
    Change
    +0.2%

  • Louis Vuitton Neverfull MM

    From
    £920 (20 Oct 2019)
    To
    £995 (1 May 2020)
    Change
    +8.2%

  • Rolex Cosmograph Daytona

    From
    £8,250 (Mar 2016)
    To
    £10,500 (Jan 2020)
    Change
    +27.3%

  • Rolex GMT-Master II

    From
    £7,150 (Oct 2018)
    To
    £7,750 (Jan 2020)
    Change
    +8.4%

  • Louis Vuitton Speedy 30

    From
    £730 (6 Aug 2019)
    To
    £765 (13 Nov 2019)
    Change
    +4.8%

  • Louis Vuitton Speedy 30

    From
    £695 (1 Feb 2018)
    To
    £730 (6 Aug 2019)
    Change
    +5.0%

  • Louis Vuitton Neverfull MM

    From
    £880 (14 Dec 2017)
    To
    £920 (7 Dec 2018)
    Change
    +4.5%

  • Louis Vuitton Neverfull MM

    From
    £835 (5 Sep 2016)
    To
    £880 (22 Nov 2016)
    Change
    +5.4%

  • Louis Vuitton Speedy 30

    From
    £645 (3 Sep 2016)
    To
    £695 (22 Nov 2016)
    Change
    +7.8%

  • Louis Vuitton Neverfull MM

    From
    £795 (11 May 2016)
    To
    £835 (5 Sep 2016)
    Change
    +5.0%

  • Louis Vuitton Speedy 30

    From
    £595 (10 May 2016)
    To
    £645 (3 Sep 2016)
    Change
    +8.4%

  • Louis Vuitton Neverfull MM

    From
    £710 (7 Apr 2016)
    To
    £795 (11 May 2016)
    Change
    +12.0%

  • Louis Vuitton Speedy 30

    From
    £550 (7 Apr 2016)
    To
    £595 (10 May 2016)
    Change
    +8.2%

Using these figures

Free to quote with a link. Please cite: Nuvinty UK luxury price tracker, nuvinty.com/luxury-price-increases. For a brand’s full history see its price-history page, and for current Rolex list prices see Rolex prices UK.

Every week we watch for UK price rises, check the best-known pieces on brands’ own UK sites, and re-check every item on this page each quarter. We add a change only after confirming it at a published source.

Questions

Which luxury item's UK price has risen fastest?

Among the icons we track, the Dior Lady Dior has risen fastest: from £3,700 (Feb 2021) to £5,300 (2024), about 13.1% a year.

What is the most recent luxury price rise in the UK?

The latest change we have recorded is the Rolex Sky-Dweller: £14,150 to £14,800 (+4.6%), recorded 4 Oct 2026.

How often do luxury brands raise prices?

Often. Of the 17 icons we track, 13 had a recorded UK list-price rise in the last two years, and none has gone down. Each change in the table links to the source that reported it.

Where do these prices come from?

Brands' own UK websites, archived copies of them, UK authorised dealers and named press reports. We add a price only when we can link to where it was published, and never estimate the gaps between known prices.